HASI

Having grown to manage over $12B (now nearly $20B) in managed assets, one of the world's leading investors in clean energy and climate technology needed a new storytelling platform to replace the WordPress-based website it had outgrown. Having rebranded from Hannon Armstrong to HASI, the company also wanted to develop a new visual system that would underscore its commitment to cutting-edge technology at the forefront of sustainable infrastructure investing.

/  Key Goals

• Convey HASI's position as a leader of the energy transition, making use of rich media to highlight its sought-after expertise
• Provide information about climate positive investing
• Attract new investors, highlighting HASI's track record and returns
• Establish a platform for ongoing AEO growth, capturing AI answer citations and share-of-voice

/  The Result

When HASI.com launched, it represented a leap forward in the company's online storytelling, setting content about its values, investing solutions, impact, and proprietary CarbonCount® metric against a minimalist aesthetic accented by dynamic background video and carefully art-directed photography.

Tools like a filterable"Our Investments" center and a News and Insights library that put its award-winning podcast front-and-center, with easy access to its investor relations site (now seamlessly patterned to match) and applicant tracking system contributing to a cohesive whole.

The migration from WordPress to Webflow has unlocked speed for HASI's communications team, enabling a single person to manage day-to-day site updates, and enabling the use of agentic workflows for programmatic tasks like resizing and compressing images, updating CMS collections, and more.

/  Technologies

• Webflow
• Simplecast
• Lever
• QuoteMedia