Cargill

Dozens of product portfolios and sub-brands, hundreds of global websites, tens of thousands of pages. Cargill is one of the world's largest private companies, and its website needs to support a mind-bending range of initiatives and audiences.

A small internal team charged us with modernizing Cargill's digital presence - while building alignment across a global network of stakeholders with mission-critical priorities and high standards.

/  Key Objective

• Build a design system capable of carrying the Cargill brand across its entire corporate web presence - creating consistency at scale while giving internal teams the tools to move independently.
• Work off of the evolving Cargill typography and color scheme to develop a refined and elegant digital expression of the global brand.
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/ The Result

The beautiful outcome was the result of as much organizational navigation as design and development effort. Earning trust across stakeholder groups, surfacing consensus where it didn't yetexist, and delivering a beautiful system that could outlast any single project were our north stars.

From a stunning typography scheme to design motifs that tie the site together across regions, countries, and divisions, we strove to integrate the human story into the hundreds of components we designed to give the team maximum flexibility. The design included rich media elements to amplify its global commitment to building resilient and sustainable food systems, a filterable product library, multilingual variants, and interactives like tappable images, showing how Cargill's offerings can deliver value across entire supply chains.

These designs were implemented onto Cargill's Oracle-based web environment by its internal IT team, a process we supported closely to ensure the highest degree of fidelity to the design system.

/  Technologies

• Oracle
• Adobe Experience Manager
• Adobe Analytics