The Challenge

Digital experiences are changing health at a fundamental level: the consumerization of healthcare is driving patients to expect a more human, connected user experience. Reactive and even pre-emptive healthcare is giving way to personalized, predictive, and empathetic experiences. However, individuals are still not truly empowered to understand and manage their health.

• Personal health data is splintered, siloed and coded like heiroglyphics:
  Individuals must cobble together and interpret their status of health without proper information or tools.

• Present methods of patient engagement and compliance fail to motivate us:
  When preventative or treatment regimens require lifestyle changes, nonadherence can be as high as 70%.

• Continuity of care is severely lacking, leading to avoidable negative outcomes:
  In some disease conditions, more than 40% of patients misunderstand, forget, or ignore healthcare advice.

The Solution

StoryMD seeks to solve these challenges by offering a StoryMD is a single, unified platform that translates all your health and wellness data into a visually-rich story, allowing you to track, understand, share, and act on your health information.

We designed a functional prototype of a web app that proves out a fundamental assumption: empowering patients with information about themselves leads to increased engagement, adherence to treatment and wellness protocols, and - ultimately - vastly improved outcomes.

Our Approach

We worked closely with StoryMD’s founding team to develop a high-fidelity design prototype showcasing how StoryMD would empower three key audiences: expecting mothers, Type 2 diabetics, and athletes.

Because speed was crucial, we adopted an agile approach, working in lockstep with StoryMD’s development team to design, validate, deploy, and refine the experience on a continual basis. The rapid cadence required us to forego a more typical, rigorous discovery process, leaning on informal user validation testing and user research to improve the user flow.

Our completed prototype combined a health library of tens of thousands of articles, images, and videos - mapped the international coding system for the transfer of clinical data - with an interactive personal health record allowing users to track their health and wellness data using a number of intuitive inputs.

• Features include:

• Account creation + health goal setting

• User profiles + privacy configuration

• Biomarker and wellness input tracking

• Health dashboard

• Health event feed

• Interactive biomarker reference ranges

• Private comment threads

• Health article + media library

• DICOM viewer

• Rich search

Results