AMERICA BY THE NUMBERS

Putting numbers to the most under-reported stories in the United States.

Motion design / Data visualization

Across eight episodes of America by the Numbers, topics ranging from the effect of PTSD on veterans in Guam to the ways in which socio-economic status can affect infant mortality were explored through personal interviews and animated infographics. Dialogue Theory worked closely with Futuro Media Group to produce motion graphics visualizing the shifting landscape of American demographics and to give viewers a window into oft-underreported societal changes taking place across the nation.

See examples of our work from America by the Numbers below:

 
 

Approach

A clean, minimal aesthetic was developed for the graphics to emphasize the data as well as to ensure clarity of information, while a bright and varied color palette was chosen to mirror the theme of diversity, which was explored in each episode. The series aired on PBS and the WORLD channel in the fall of 2014. Dialogue Theory also created graphics for a one-hour special focused on the 2016 election.

 
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Results

UNIQUE VIEWERS ACROSS 8 EPISODES

1.2M

Twitter impressions durinG online town hall events

6M

African American and Latino viewers VS to PBS averages

300%